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Letters of eclectic commentary featuring the wit and wisdom of a garrulous geezer and {Dana}, a persistent hallucination and charming literary device.
"Writers are a little below clowns and a little above trained seals." -John Steinbeck
Dear Gentlereaders,
In my last two columns, When Dinosaurs Ruled the Earth 1 and 2, My subject was the first seven years or so of my life. The response from my millions of gentlereaders was overwhelmingly favorable so I plan to continue the series. But this time I'd like to explore...
{Wait-wait-wait. I've got a question, you "self-identify" as an independent columnist who self-publishes columns, but your columns have the same format as a traditional letter.}
True, so what?
{Well, everybody and his their brother sibling, including real columnists, are trying to get people to sign up, to subscribe to their "newsletter" which isn't actually a letter, it's their latest column, essay, editorial, recipe, whatever... In fact, your gentlereaders can "subscribe" to your column on your website and receive it via email. What's the difference between a column, or any sort of writing, and a newsletter?}
Forgive the cliche, Dana, but: it's complicated.
As you've noticed, "newsletters" aren't usually letters by anyone's definition. Newsletter has become a catch-all term for something that you subscribe to (by providing an email address) so that whenever there's a new version of that something, it will be sent to you via email.
There might be a fee or it might be free but either way, it places their content in your hands (in front of your eyeballs) without you having to seek it out. Win/win, as far as the sender is concerned anyway. The sender is hoping this will help to build an audience and/or make 'em some money.
As you mentioned, anyone can "subscribe" to have my columns emailed to them just by clicking a button on my webpage. I use a free service for this but they (and their competitors) who also offer free versions, offer paid versions as well.
The more you're willing to pay, the more services they offer based on the data they collect from the people who sign up for your content so that you can offer them more services...as well as find out what your readers are up to, or into.
Pass.
I don't think that whatever my readers are up to or into, is any of my business. I'm not even aware, or even care, who subscribes to me...with the exception of my lovely sister, Arletta, because she told me she does.
Big BUT, we all should never forget there's a veritable industry of not only content providers but thousands of others who do care, very much so.
{Looks like this is what you're writing about this time.}
That's your fault, and whaddayamean real columnists?
Shortly after I started writing columns, I decided my focus/motivation was my grandkids, the Stickies, and my columns all began with, Dear Grandstickies, and ended with Poppa (the proper way to spell poppa by the way) loves you, Have an OK day. (For various and sundry reasons previously explained they've since been folded into the gentlereaders demographic.)
This was a cosmic coinkydink that had absolutely nothing to do with the (insert fanfare here) RISE OF THE NEWSLETTER.
Unfortunately, the (inflation-adjusted) idiom, a day late and two dollars short, is a term applicable to several stages of my life. I was oblivious to how pervasive the newsletter phenomenon had become and just kept writing my columns till it was impossible to ignore but by then I had missed the boat once again.
When I had finally started blogging, blogging was not only far from a new, cutting-edge way of communicating, it was well past its peak, had become a very crowded endeavor, and was playing second fiddle to ubiquitous online video content of all sorts.
Having a face and physique made for radio, and being so introverted some days that I'm one psychological step away from subscribing to Huts and Hermits quarterly, I thought I'd try blogging anyway, but declare myself to be a columnist, being an enthusiastic reader of columns for several decades now.
{You're a wild man... What's the difference?}
Well, a given publication, traditionally, publishes the work of a given columnist on the same day (or days) every week as I did till recently, of roughly the same length. Bloggers tend to post whatever/whenever and are often ghostwritten - or AI-written - or are advertisements disguised as blogs, or my personal favorite — bloggers who blog about how to make money blogging by writing blogs that are actually advertisements.
But I had a vague notion that if I was good enough, I might get a syndication deal, or at least be offered a few shekels to write for an individual publication. This would be hard enough to make happen under normal circumstances, and I began my writing "career" when newspapers and many a meatspace magazine had collapsed/were collapsing and everyone and their uncle Bob was trying to land a gig in cyberspace.
No joy.
Next, I set my dignity aside and tried running ads. The Goog, who owns the software that powers my scribbling and provides it for "free" just like they do various other services ("If you are not paying for it, you're not the customer; you're the product being sold," a famous tweet by one Andrew Lewis) and builds the ability to do this into the software, virtually effortlessly.
Any given content provider can become part of a globe-spanning business that generates billions in revenue for the Goog. The bad news is, unless you have a lot of readers who click on a lot of the ads the Goog places on your site, you're not going to make enough to pay for an overpriced cup of coffee.
No joy.
Running ads for Amazon is nearly as easy to set up so I tried that...and setting up a "tip jar," and making it possible to commit to paying me a monthly fee (via services that handle processing credit cards, and the ability to sell stuff to build a "community" — for a piece of the action).
No joy. But I didn't take it personally.
Yes, Virginia, it's true, very few writers, of anything and everything, will ever quit their day job. The good news is that writers, of anything and everything, can nowadays easily self-publish in multiple forms and fashions, and thanks to the internet can potentially reach almost everyone on the planet Earth.
The bad news is that gazillions of writers, of anything and everything, can (and do) nowadays easily self-publish, and thanks to the internet can potentially reach almost everyone on the planet Earth.
The Pareto principle applies to even sensitive arteeestes like myself. About 20% of the H. sapiens in any field are going to make most of the money. That's why you're brother-in-law is still living on your couch despite the fact he plays a mean guitar, and practices every damn day.
And while all of the flailing around on my part mentioned above was happening, the (insert fanfare here) RISE OF THE NEWSLETTER was going on while yours truly was busy being repelled by the fact Big Data had found yet another way to profit from electronically looking over our collective shoulders.
{Wait just a minute there Sparky, I know for a fact you're thinking about publishing on Substack, newsletter central...}
I've been thinking about that forever, and if I ever get around to it my stuff will be free to access, but not because I'm a selfless saint hoping to illuminate the path to paradise. For the record, I don't begrudge the relatively few writers, or any sort of "creators," who make a handsome living on the internet.
I don't even begrudge professional "Influencers" although I confess that... well, never mind. All marketing all the time is the American way, it pays the bills, directly or indirectly, for literally millions of us, and after all, the root of much evil is not having enough money to maintain a fairly modest, sensible lifestyle.
I write because I enjoy it, I mean really enjoy it, which is a generous form of payment unto itself, and I'm doubly blessed. My pathetic retirement income enables me to just get by without having to work (for now at least) in the "real" world, and fortunately for me, I'm a man of relatively modest and sensible tastes by nature, not discipline.
Although I admit that like many of you, I occasionally got carried away in my extended callowyute phase. I am a Boomer after all.
At this point in the proceedings, I had begun ranting about how we should be getting paid by the Tech Lords with cash instead of the software/services (high-tech honey traps) they use to harvest our data and sell it to the highest bidder.
Now they're "scraping" (harvesting) anything and everything available on the internet to "train" artificial intelligence software to help them harvest our data and sell it to the highest bidder...and "disrupt" (eliminate) jobs that can be done by machines much cheaper than they can be done by meat puppets.
But I've written about this sort of thing before, and anyway, the world seems to have accepted the mission statement of the Borg: Resistance is Futile. You will be assimilated. So permit me...
{Wait-wait-wait. What about that Universal Basic Income thingy?}
Heavy sigh...UBI is a scam, it's based on the idea we should toss some money into a pot (taxes) and then send each other a monthly payment.
But there's no such thing as a free lunch. (You may have heard something about that.) There aren't enough Tech Lords and other rich people to fund the plans and dreams of those looking for a way to fund life as they think it ought to be, as opposed to how it is.
We would have to enact a UBI tax (good luck with that) or raise income taxes, and I have no doubt that a significant number of the Citizens of the Republic (roughly 60%) of Americans who pay the federal income tax might quibble with funding payments for the 40% who don't.
And there's this: America now pays more in interest on the national credit card than it does on defending itself against the Pooteens of the world, and continues to charge present America to future America in the meantime.
"If you are not paying for it, you're not the customer; you're the product being sold." I was never a Tweeter, and nowadays I'm not an Xclaimer, although I wish Elon Musk all the best in his efforts to stick it to his fellow Tech Lords, but that's another column.
A bit of research revealed that when Mr. Lewis posted the quoted comment on what was then still called Twitter it took the Twitterverse by storm. His is not the only version of this modern-day truism. For example, "If you're not paying for the product, then you are the product" is a quote from the Netflix documentary The Social Dilemma.
That is to say, all that alleged free stuff the Tech Lords provide for us is sorta/kinda equivalent to the bread and circuses the powers that were in ancient Rome used to supply to the plebians to keep them happy and/or distracted and not considering the torches and pitchforks option.
{Sorta/kinda equivalent?}
In our case, we plebs are picking up the tab.
{Hmmm...say, what was it you thought you were going to write about?}
I don't remember, and I have a headache.
{Oh, and by the way, you used entirely too many quotation marks in this "column."}
Colonel Cranky
P.S. A tip o' the hat to my big brother Ed, my biggest fan. He's long been my sorta/kinda dad and occasionally has been to me as Theo was to Vincent.
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